I did a bit of research (aka guessing, via Google) and found out that the Elwetritsch wandering around Kaiserslautern is actually the mascot of an electric company. There is some sort of promotion going on that if one spots her and (I believe) sends a picture of a good place for her to hide, there is a possibility of winning a car. At least that's what I understood by quickly perusing the company's website. It's something along those lines.
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